http://www.joshsobel.com Josh Sobel. Graphic Designer. Tue, 12 Jan 2010 01:43:37 +0000 http://www.joshsobel.com en http://www.joshsobel.com/167939/From-Dusk-Till-Dawn http://www.joshsobel.com/167939/From-Dusk-Till-Dawn Tue, 12 Jan 2010 01:43:37 +0000 Josh Sobel. Graphic Designer. 167939 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167939/rbg_intro_1.jpg" border="0" width="670" height="179" align="left" /> Completed as a student project, the aim of this brief was to create a campaign which promoted a series of midnight symphony performances in the Succulents Garden in The Royal Botanic Gardens in Sydney. As the tone of the music being played was quite dark and moody, the photography was therefore a little dark and sinister to suit the atmosphere of the evening. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167939/RBG_image1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167939/RBG_image2.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/167939/From-Dusk-Till-Dawn http://www.joshsobel.com/176719/Vodafone-live http://www.joshsobel.com/176719/Vodafone-live Tue, 12 Jan 2010 01:43:33 +0000 Josh Sobel. Graphic Designer. 176719 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176719/live_intro_1.jpg" border="0" width="670" height="179" align="left" /> Vodafone live! is Vodafone's multi-platform application which delivers Mobile TV, Internet and Music content direct to your handset. Our brief was to create an illustrative style that was flexible enough to translate across a diverse range of media platforms. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176719/live_image1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176719/live_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176719/live_image2.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/176719/Vodafone-live http://www.joshsobel.com/176722/Vodafone-Bundle-Packs http://www.joshsobel.com/176722/Vodafone-Bundle-Packs Tue, 12 Jan 2010 01:43:30 +0000 Josh Sobel. Graphic Designer. 176722 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176722/bundle_image5.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176722/bundle_image4.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176722/bundle_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176722/bundle_image2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176722/bundle_image1.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/176722/Vodafone-Bundle-Packs http://www.joshsobel.com/167942/TeamVodafone-V8-Livery http://www.joshsobel.com/167942/TeamVodafone-V8-Livery Tue, 12 Jan 2010 01:43:27 +0000 Josh Sobel. Graphic Designer. 167942 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/v8_intro_2.jpg" border="0" width="670" height="176" align="left" /> One of Vodafone Australia's biggest local sponsor partnerships is with the Ford V8 Racing Team. Known for their bold and aggressive car designs, the Ford Team wanted the paint job to suit. Our brief was to design the livery for the team cars, which would then influence the merchandise and promotional materials. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image4.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image5.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image7.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image6.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image8_2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167942/V8_image9.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/167942/TeamVodafone-V8-Livery http://www.joshsobel.com/176698/Pocket-Life http://www.joshsobel.com/176698/Pocket-Life Tue, 12 Jan 2010 01:43:17 +0000 Josh Sobel. Graphic Designer. 176698 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176698/PL_intro_2.jpg" border="0" width="670" height="176" align="left" /> PocketLife is a multi-function mobile-based application which allows users to keep in touch with friends, get the latest movie times and reviews, find the hottest clubs and restaurants and find their way to them. Our brief was to develop the Identity, look and feel for all the interfaces and strategy behind its name and positioning. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176698/PL_image4.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176698/PL_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176698/PL_image2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/176698/PL_image5.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/176698/Pocket-Life http://www.joshsobel.com/178035/Science-vs-Religion http://www.joshsobel.com/178035/Science-vs-Religion Tue, 12 Jan 2010 01:43:12 +0000 Josh Sobel. Graphic Designer. 178035 The basis of this project was to create a series of TV Idents for a documentary series on the ABC which investigated the controversial issue of Science versus religion and Man's involvment in Genetic Modification. This project involved the creation of a series of images which explored photography and mixed media manipulations. The resulting images were intended to hold an almost celestial quality whilst the introduction of textures and imagery gave them a raw and layered feel. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image6_2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image5.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image4.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178035/ink_image1.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/178035/Science-vs-Religion http://www.joshsobel.com/167935/2009-F1-Grand-Prix http://www.joshsobel.com/167935/2009-F1-Grand-Prix Tue, 12 Jan 2010 01:43:05 +0000 Josh Sobel. Graphic Designer. 167935 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167935/F109_intro_1.jpg" border="0" width="670" height="176" align="left" /> Following on from the success of the invitation for their 2008 event, Vodafone again gave us the brief to create an invitation for their high profile 2009 event. Based around the concept of the sound an F1 car makes, the idea was to illustrate this as a series of elegant sound waves which was then screen printed onto sheets of thick perspex, bringing a 3D quality to the graphic. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167935/F109_image1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167935/F109_image2.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/167935/2009-F1-Grand-Prix http://www.joshsobel.com/33166/Vodafone-SME-Toyota-Yaris http://www.joshsobel.com/33166/Vodafone-SME-Toyota-Yaris Tue, 12 Jan 2010 01:42:53 +0000 Josh Sobel. Graphic Designer. 33166 Given to small to medium business owners as an incentive to promote both their own business as well as Vodafone’s Business products. This project involved creating a concept that represented Vodafone’s Business product offering in their quirky, illustrative way. Working with an illustrator an iconic and playful result was achieved. Credit: Illustration - Jacky Winter Group <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/33166/Kahdo_Image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/33166/Kahdo_Image1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/33166/Kahdo_Image2.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/33166/Vodafone-SME-Toyota-Yaris http://www.joshsobel.com/167963/Steven-Sobel-Salon http://www.joshsobel.com/167963/Steven-Sobel-Salon Tue, 12 Jan 2010 01:42:51 +0000 Josh Sobel. Graphic Designer. 167963 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167963/SSS_intro_2.jpg" border="0" width="670" height="176" align="left" /> New Orleans based hair salon Steven Sobel Salon required a new identity which reflected the style and sophistication they have become known for in the local and wider community. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167963/SSS_Image2_1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167963/SSS_Image1_1.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/167963/SSS_Image3_1.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/167963/Steven-Sobel-Salon http://www.joshsobel.com/178050/2008-F1-Grand-Prix http://www.joshsobel.com/178050/2008-F1-Grand-Prix Tue, 12 Jan 2010 01:42:48 +0000 Josh Sobel. Graphic Designer. 178050 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178050/F108_intro_1.jpg" border="0" width="670" height="217" align="left" /> As part of their on-going sponsorship ties with Mclaren Mercedes, Vodafone hold a trackside event each year during the Melbourne Grand Prix, guests includenumerous high profile sporting and media celebrities. The brief for this project was to create an invitation to be sent to over 300 guests which reflected the speed and elegance of Formula One racing. In this case we created a slip case and foam-lined tray which housed the printed invitation and a pair of official Pit Crew ear plugs. Special finishes included several special colours and varnishes and custom made packaging. Work completed whilst at Yello. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178050/F108_image3.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178050/F108_image2.jpg" border="0" width="600" height="450" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/3831/178050/F108_image1.jpg" border="0" width="600" height="450" align="left" /> http://www.joshsobel.com/178050/2008-F1-Grand-Prix