San Pellegrino Terme Identity
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This project was a submission for a design competition held by the Italian Graphic Design Association. The brief was to create and execute a new identity for an historic region in the
Italian countryside.
The main idea is to make the San Pellegrino Terme territorial system an important destination
for elite tourism, a place in which activities linked to wellness, body care, luxury shopping and entertainment coexist. The San Pellegrino Terme complex aims at becoming an international attractor in the tourist survey, a destination in which film previews, fashion shows, international performances and musical events will be housed.
Selected as one of ten finalists to be invited to Italy to further develop my ideas.
{image 13}This project was a submission for a design competition held by the Italian Graphic Design Association. The brief was to create and execute a new identity for an historic region in the
Italian countryside.
The main idea is to make the San Pellegrino Terme territorial system an important destination
for elite tourism, a place in which activities linked to wellness, body care, luxury shopping and entertainment coexist. The San Pellegrino Terme complex aims at becoming an international attractor in the tourist survey, a destination in which film previews, fashion shows, international performances and musical events will be housed.
Selected as one of ten finalists to be invited to Italy to further develop my ideas.