This project was a submission for a design competition held by the Italian Graphic Design Association.
The brief was to create and execute a new identity for an historic region in the Italian countryside.

The main idea is to make the San Pellegrino Terme territorial system an important destination for elite tourism, a place in which activities linked to wellness, body care, luxury shopping and entertainment coexist. The San Pellegrino Terme complex aims at becoming an international attractor in the tourist survey, a destination in which film previews, fashion shows, international performances and musical events will be housed.

The concept for the identity was based around the Village's original crest and the founder of the area, Saint Pellegrino. The cross symbol can be seen as floating above the mountaineous region in a celestial way.

Selected as one of ten finalists to be invited to Italy to further develop my ideas.